Director of Experiential Marketing - Yahoo

07-23-2011

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We seek a dynamic, creative and innovative leader to join the team experiential marketing at Yahoo. This leader will join an experienced team to develop and execute marketing programs that provide advanced Yahoo offline life, tapping into the passions of our broad-based public worldwide. Position Summary / Roles and Responsibilities: This role will be a senior experiential marketing team, helping to create and implement local and national press worthy, innovative marketing programs involving events, guerrilla and grass roots efforts, promotions, entertainment and social marketing, co-branding partnerships for Yahoo interface directly with high-level marketing, product management, engineering and PR staff in the company. Ideation training to experiential marketing ideas, shoot them in the program ideas concrete and effective and persuasive pitch these concepts to various stakeholders, iterating as necessary to meet the strategy and objectives.

Minimum Qualifications:

10 years of experience in creating outstanding marketing campaigns offline with digital components. The ability to be creative, quickly and strategically. Must have the talent to translate a strange idea in a strategic communication of the brand set. Experience with creative development essential. Team Builder can easily bring people from different backgrounds, skills and reporting structures and create a coherent, cross-functional team thinker detailed but flexible: it must be agile enough to respond quickly to changing circumstances, but careful and detailed thinking, strategy and execution. Strong presentation / communication skills: ability to persuade others about What needed to get projects buzz is extremely well organized and ready to be implemented in every detail out, creative, energetic and enthusiastic independent thinker, driven, takes initiative but works well with others

Preferred Qualifications:

Candidates idea has probably held leadership positions in the agency world and worked on the client side within an organization's marketing of the brand. Previous Internet and / or substantive consumer electronics industry a plus. BS / BA degree (or equivalent) and an MBA preferred.

Location : Sunnyvale

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